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April 9, 2014, 10:11 AM

The First Church of Buc-cee's

The First Church of Buc-cee's

Recently on a Sunday evening I was traveling with 3 pastors to an event in Dallas.  We stopped at Buc-cee's on I-10 in Luling and the place was packed.  The biggest crowd I have ever seen there, and this is a place I go by somewhat regularly.  It was about 4pm on this particular Sunday.

Of course my first thought was "Why aren't all these people at home getting ready for church?"  But then I remembered that we were traveling too.

When we left I said to the pastors, "One of you, or all of us need to put together a sermon on what a church can learn from Buc-cee's."  And the brainstorming began.

One of the pastors, Dr. Ira Antoine said, "Ok, what is the one thing Buc-cee's is most known for?"

That was easy, large clean restrooms.

So the first lesson - make sure your restrooms are large and clean.

Did you know that at Buc-cee's there is an employee whose primary responsibility is to keep the restrooms clean?  Yep.

So, behind this great attribute - Buc-cee's is saying that family is important.

No one wants to take thier child, much less themselves, into a dirty restroom.  We want to go into a place where we are not afraid to touch anything wondering what we might catch!

Another observation was made by Dr. Ira and Pastor Robert Krause, heading Southwest out of Houston on Hwy 59, there is a billboard for        Buc-cee's.  This billboard is about 20 minutes from the next location and it says "Buc-cee's 20 minutes, you can hold it."

Now, it is a humorous idea, but what is it saying?

It's saying, it will be worth the wait.  It's worth the extra time passing up other places to get to Buc-cee's.

That what you find at Buc-cee's will not disappoint you and that you will be glad you waited in order to get there.

One more, I commented that what I have observed is that every time, and I do mean every time, Ihave entered a Buc-cee's, before I am 10 feet in the door I have heard at least one employee say, "Hi!  Welcome to Buc-cee's!"  Did I mention that it happens every time?

I can't tell you the number of times my wife and I have gone to a church, even when I am the guest preacher, and upon entering the sanctuary, not one person greets us.

One church we went to, entering the sanctuary where there were about 20 people already seated in various locations, we walked up the center aisle to the front where a staff member was, and that staff member was the first person to say something to us.

But not a Buc-cee's, try it, within 10 feet of entering you will be greeted warmly ad with enthusiasm!

Now, what does this mean for churches?

Think about it, gasoline prices are gasoline prices, you can get gasoline at any number of places.  Why then is Buc-cee's always packed?  And what can your church learn from them?  3 simple observations.

1.  Their facilities say to families, "We expected you and we have a clean place for you."

2.  Thier advertisement is creative and fun but more than that, is backed up by th proof when you arrive.  Along with clean facilities, besides the gasoline, you're going to find something you want while you are there!

3.  They are friendly!  And I mean enthusiastically friendly, the moment you walk in!

There is another side to this - all of this is in an effort to win you as a customer so that when you are on the road there will only be one place you want to stop - Buc-cee's!

Church member, why not learn from this and apply it to your church?  It's not your pastors job, it's YOUR job!  Find a way to be involved to accomplish one of these 3 things in your church or improve an area of your church, and get busy!

I believe you will be pleasantly surprised at the difference it makes and the results that come.

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